Creating Modern Dining Experiences
Bringing together expertise, craft and scale, Westholme delivers the true taste of carefully crafted Australian Wagyu, creating a singular eating experience every time. Westholme's signature rich marbling, balanced flavour and consistent tenderness reflect two decades of meticulous breeding and 200 years of grazing know-how by pastoralist families who are passionately committed to what they do.
To take a seat at the global market table, heritage and modern concepts combined to create a brand direction that would appeal to contemporary tastes.
Brand Repositioning + Art Direction
While working with the Australian Agricultural Company, Crackler was engaged to help reposition the Westholme brand for contemporary fine dining markets across the globe. Work included developing comprehensive brand guidelines, sales and marketing collateral, PoS material, pop-up concepts, website design, product packaging and promotional merchandise.