Web + Digital2019-05-22T16:02:38+10:00

Web + Digital

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Website + Digital Marketing

Whether it be a small business website, an extravagant e-commerce store or omnichannel digital marketing strategy designed to take over the internet; at Crackler we draw on our extensive experience in the digital world to produce polished solutions that utilise the latest technical innovations and engage end-user trends.

Digital Strategy

Knowing where to start and how to navigate the world of digital marketing is a lot easier with a solid strategy. Consult with the Crackler team of digital strategists, designers, developers and content creators to develop an approach that factors in budgets, timelines, internal resources, industry trends, consumer trend forecasts, digital platforms, advertising options and so much more. We work with you to build solid digital foundations and back them with ongoing initiatives designed to increase your exposure, hit KPIs and grow your reach.

Website Design + Development

Our websites are designed and developed to satisfy a wide range of criteria. Functionality options include e-commerce sites for online sales, secure areas for memberships, loyalty programs and paid content, galleries, staff profiles, blog and news modules, social media feeds, email marketing and lead capture, advertising plugins, event management and ticketing plugins, booking forms and calendars - plus a whole host of industry-specific third party integrations. You tell us what you want your website to do, and we’ll come up with a solution.

 

While we specialise in bespoke websites we also offer no-fuss starter packages including one-pagers, express business websites and managed e-commerce store setup. These packages are designed to suit a range of requirements and budgets.

Advanced SEO

Advanced SEO is a service we offer to clients with a website designed and built by Crackler. Search Engine Optimisation begins with a well-crafted website and we lay solid SEO foundations with every website we build. But, we also offer an advanced SEO option for clients in competitive industries who rely on a website that ranks on Google's first page. SEO is a constantly changing landscape and we can make sure your website adapts to those changes and stays on top.

Social Media Marketing

We understand that it can be hard to see the value in engaging an agency to manage social media. When your grandma, the kid next door and your best friend's dog all appear to run successful social accounts, why pay someone to do it? At Crackler, our focus is on strategy, trend awareness and most importantly premium content creation. When Crackler manages your social accounts, you have instant access to a professional team of photographers, videographers, graphic designers, copywriters and marketers. We loop in our entire team (and collab network) to produce social content that stays true to your brand and gets attention.

Influencer Engagement

It's undeniable that influencer marketing can have a huge impact for brands that are competing in the consumer market. Essentially word-of-month of steroids, a successful influencer campaign is not just a simple product placement gig. A premium campaign considers more than influencer talent alone - a tight brief, clear engagement terms, social network awareness, lead capture funnels and accurate ROI measurement can see a single post create not only immediate sales but also longtail flow-on marketing success.

Paid Digital Advertising

SEM, PPC, SMM, HTML5 - are you familiar with these anacronyms? It's ok, you don't have to be. But if you want to pay to advertise effectively on the internet then you need to find someone who is. That's where Crackler comes in. Google, Facebook, Instagram, Pinterest, LinkedIn, Banner Ads, Leaderboards, Website Takeovers.... all forms of display advertising can be managed by us. From advertising creative to placement to conversion tracking, data analysis and ROI reporting we'll make sure you get the most bang for your digital advertising buck.

Maintenance + Reporting

Sounds boring, right? But, it's gotta be done. All digital ads require constant monitoring, tweaking and updates to accommodate new platform features and changes in the market. We take care of this. We also provide data and ROI reporting tailored to your needs. Want to see what age group is most engaged with your ads? We can report that. Want to know how many times a person visits your website before they buy something? We can report that too. Want to know how much you need to spend on a digital ad before it converts to a sale? .... you get the idea. Let us know what you need to know to measure ROI and we'll track and report it.

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