Destination Guide + Website
After a number of successful projects (including developing the Parkes Destination brand and 300+ page Council Website), Parkes Shire Council invited us to continue working with them to develop the 2018 Destination Guide and the sister to the official council website, visitparkes.com.au. These initiatives were underpinned by the new ‘Be Out There!’ positioning which guided the playful tone and style of both projects. To complement the launch of these projects and future destination campaigns, we supplied a library of design assets for social media, digital and traditional marketing.
Driving a destination.
Home of ‘The Dish’ and the Parkes Elvis Festival, the Parkes region has a lot to offer. Visit Parkes is an initiative of the Parkes Shire Council focused on promoting the Parkes region as a fun, quirky place to visit that is also steeped in history and culture. The wide variety of attractions and events appeal to a broad market and conveying the ‘something for everyone’ message under one banner is key to encouraging more visitors and growing the tourist market.