Stronach Property is an independently owned property development company, and after 90 years in business is one of Newcastle's most recognised brands. Crackler worked with Stronach to refresh the brand adopting a recognisable aesthetic, to maintain brand recognition and customer loyalty, but with a contemporary look and feel. The refresh included a new identity design, corporate stationery suite, building/project site signage and a complete redesign and rebuild of the website that incorporated new portfolio photography and video content.