R.M. Williams OUTBACK Magazine
E-commerce Website Design
Crackler managed the redesign and rebuild of the R.M Willams OUTBACK Magazine e-commerce website. The responsive online store rebuild included the migration of over 17,000 customer accounts and a digital archive of the 5000+ Outback Stories developed so far. The enhanced digital presence incorporated advertising and event management modules.
A platform for readers and subscribers.
With a total readership of approx. 400,000 and 50% of readers being subscribers, a user-friendly e-commerce website was essential. We worked with the team at R.M Williams Publishing for three months to develop their new website. The front-end of the website is powered by WordPress to accommodate an events section and powerful blog module with online sales managed by the Shopify Buy SDK.