Ecommerce Website | R.M Williams OUTBACK Magazine

Crackler managed the redesign and rebuild of the R.M Willams OUTBACK Magazine Ecommerce website. With a total readership of approx. 400,000 and 50% of readers being subscribers, a user-friendly Ecommerce website was essential. The responsive online store rebuild included the migration of over 17,000 customer accounts and a digital archive of the 5000+ Outback Stories developed so far. The enhanced digital presence incorporated advertising and events management modules.

We worked with the team at R.M Williams Publishing for three months to develop the eCommerce website. Crackler managed the WordPress & Shopify integration for this project, with the front-end of the website powered by WordPress and online sales managed by the Shopify Buy SDK.

See what the R.M Williams OUTBACK magazine is all about