Modern Hotel Branding
The Parnell House development on Newcastle beach is designed to blend luxury penthouse living with 40+ boutique hotel rooms and retail outlets including a cafe, a bar, a restaurant and a wellness spa.
Timeless with a twist, the Parnell House residential, retail and hotel experience is a relaxed and welcoming expression of modern seaside luxury that pays homage to local history and the surrounding natural beauty.
Crackler has been working with the team at WINIM to develop the name, brand strategy, brand identity and stage 1 website. Stay tuned for further development!