The story of Crackler, an Australian Branding Agency.

Louis Vuitton Logo

Crackler came to life in 2013, starting with a small group of multidisciplinary designers who shared a passion for exceptional branding, clever creative and the rapidly evolving digital landscape.

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Within our first couple of years, we were fortunate enough to land accounts with several iconic brands, including Louis Vuitton, R.M. Williams, Cancer Council and NSW Government. We knew what we were doing and had some fantastic contacts, but a bit of startup luck never goes astray! Our team were also involved in developing the digital co-working scene that was expanding across Sydney and Newcastle, this had us working with a number of business incubators, ecommerce startups and tech scale-ups.

The combination of different clients and experiences provided invaluable insights; we got to experience into how iconic brands and large organisations operate, at the same time as witnessing different approaches to scale-up marketing and the resulting success.

 

Over time, we found ourselves working more with businesses and organisations to assist with strategic development and larger, long-term projects. Our knowledge of different creative disciplines and business leadership positioned us as a valued creative partner and allowed us to effectively guide multi-faceted projects and multidisciplinary teams.

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Fast-forward to the present and we’re still working with Louis Vuitton, R.M. Williams and various NSW Government departments; our experience has led us to work with a number of other iconic brands such as Lenovo, Wella Professionals, New York Times, AACo, Pernod Ricard and The Australian National University. Several tech-startups we worked with are now operating in global markets - we love a good scale-up!

 

We continue to evolve with the digital landscape and emerging technologies, and our passion for good branding and clever creative remains. We’re a humble team that value humility and privacy. Head shots and fancy titles aren't our thing. If you would like to learn more about Crackler or the people behind it, feel welcome to get in touch.

We welcome the opportunity to connect with more brands that value an ethical approach to business and marketing.

“Crackler are amazing to work with - incredibly organised, easy to communicate with, and possess an attention to detail which ensures the very high standard of work essential for Louis Vuitton”.

Olivia Haythorn | Louis Vuitton Oceania

"From managing stakeholder workshops through to developing a new brand strategy and range of marketing materials, Crackler have constantly delivered a high standard of work and service. I would not hesitate in recommending Crackler to other government agencies."

Claire Thurston | Transport for NSW

“Crackler is skilled, responsive and engaged in making sure R.M.W Publishing’s online needs are met. They provide a calm, professional, solutions-oriented service”.

Mark Muller | RMW Publishing

"Crackler were incredible to work with - they are calm, responsive & innovative. The team understands the nuances needed to create websites and campaigns for specialised product ranges that reflect the brand image and are commercially strong."

Julie Otter | Otter Craft Distilling

“Crackler’s designs are innovative, quirky, sexy and offer something a little different. They bring a wealth of knowledge to the table” .

Dr Nicole Hellyer | Newcastle NOW

“Crackler delivered great products, on time, without fuss. I highly recommend them to other government agencies”.

Joanna Battersby | FACS, NSW Government

"Working with Crackler to rebuild our website was a great experience. They helped bring our vision to life, empowered our team with best practice processes for moving forward and we could not be happier with the end result!"

Sara Earley | Moir Studio