Maitland City

Pulling together a city rebrand.


Local Government Branding

When working on larger projects, Crackler will often collaborate with other agencies and creatives to ensure the best outcome for the client. Crackler worked alongside Kent Woodcock and Kaye Brennan to deliver the Brand Maitland project. Utilising our combined strengths and expertise, we re-branded the city, all council sectors, tourism and economic development sectors for Maitland City.


Deploying a brand umbrella

Over six months, we worked closely with stakeholders to develop and roll-out a new brand architecture and positioning which would integrate a series of fragmented brands into a suite of interconnected brands. We provided the council’s internal designers with comprehensive style guides and developed over 50 print and digital templates to ensure that all future work would be consistent and complement the new city brand.