Portfolio Ivanhoe2019-04-30T21:10:39+10:00

Ivanhoe Wines

Growing digital reach to guide visitors to an unforgettable wine tasting experience.


Branding, Digital Marketing + Content Creation

Our relationship with Ivanhoe began with the ‘A Wine For Every Knight’ rebrand in 2010, this was followed by a responsive website with a members portal and online store. Most recently we’ve been engaged to boost their online presence to encourage more Hunter Valley visitors to include an Ivanhoe cellar door stop on their itinerary. This digital marketing strategy includes enhanced onsite SEO, local SEO, blog writing & scheduling, SEM, SMM, Instagram curation, photography and photo shoot direction.  

Finding a wine to love.

Ivanhoe want to help everybody find the wines they love! Situated on one of the most picturesque vineyards in the Hunter Valley, visitors to the Ivanhoe Wines cellar door enjoy gorgeous panoramic views while being treated to a wine masterclass with every tasting. Ivanhoe craft exclusive, limited release wines that are only available from the cellar door, via the membership program and their website store. They are taking their medieval aesthetic into the digital age and embracing online marketing strategies to increase awareness of the unique cellar door experience so they can sign-up more Round Table members and recruit more Ivanhoe Wines lovers.


"One things I find most impressive is Crackler’s ability to understand our business and give it a visual personality. The work they deliver continually surpass our expectations!"

Tracy Drayton | Ivanhoe Wines