Ivanhoe Wines

Growing digital reach to guide visitors to an unforgettable wine tasting experience.


Branding, Digital Marketing + Content Creation

Our relationship with Ivanhoe began with the ‘A Wine For Every Knight’ rebrand in 2010, this was followed by a responsive website with a members portal and online store. Most recently we’ve been engaged to boost their online presence to encourage more Hunter Valley visitors to include an Ivanhoe cellar door stop on their itinerary.


Along with providing art direction, styling and management for photography and video shoots, we have delivered a comprehensive digital marketing strategy that includes enhanced onsite SEO, local SEO, blog writing & scheduling, SEM, SMM and Instagram curation.

Finding a wine to love.

Ivanhoe want to help everybody find the wines they love! Situated on one of the most picturesque vineyards in the Hunter Valley, visitors to the Ivanhoe Wines cellar door enjoy gorgeous panoramic views while being treated to a wine masterclass with every tasting. Ivanhoe craft exclusive, limited release wines that are only available from the cellar door, via the membership program and their website store.


We have taken their medieval aesthetic into the digital age and embraced online marketing strategies to increase awareness of the unique cellar door experience so they can sign-up more Round Table members and recruit more Ivanhoe Wines lovers.