Restoring Trust in Supply Chains
FibreTrace has been developed to restore trust in supply chains and foster advances in sustainability.
A unique, patented technology is used to embed organic, rare earth pigments into any fibre. The technology provides authentic, real-time verification from fibre source to store, and tells a unique story about any product.
Visual Identity and Graphic Treatment
Working with FibreTrace's directors and the Entente Agency marketing team, Crackler helped redefine the FibreTrace visual identity and developed a graphic treatment to encapsulate where the brand is heading.
Partnering with a range of international brands, it was vital that FibreTrace developed a unique and memorable brand identity that would position them as an innovator.