Born Bold. Raised Wild.
East 33 is Australia’s largest vertically integrated Sydney Rock Oyster producer, supplier and exporter. They are dedicated to pioneering the world’s best oyster culture by empowering the people behind it, caring for the places that support it and delivering moments to be savoured.
As East 33 prepared to launch into new global markets, Crackler came on board to help develop the brand and provide creative strategy, art direction and content creation services.
Creative Development + Branding
Offering creative strategy, art direction, design and content creation services, Crackler assisted East 33 in their mission to build an iconic luxury brand and share Sydney Rock Oysters with the world.
We worked together with East 33's internal marketing team to deliver a new brand direction, sales and marketing materials, advertising campaigns and creative direction for events and activations that aligned with their luxe brand ambitions.