Darling Downs Wagyu
Preparing for Market Expansion
Darling Downs is one of Australia's most prestigious and awarded beef brands. Crackler were engaged to help develop the brand and provide support for launching into new markets across Asia Pacific, from your local Australian butcher shop to international super market giants like eMart.
Art Direction & Content Creation
Working closely with the internal sales and marketing team at Darling Downs, Crackler developed pitch decks, sales and marketing collateral, brochures, posters, banners, in-store display concepts and comprehensive style guides for maintaining the brand across print and digital channels.