Create and clarify your new strategy.
Over the years, we've sat down with business owners, executive boards and in-house marketing teams to informally consult on the best approach for incorporating our services into their broader business plans. One thing we have noticed is that sometimes, what a business thinks they need is not always the best solution, simply because they are not aware of all the possibilities.
This is where Crackler's consulting services come in. At Crackler, we stay on top of the latest trends and innovations and love bringing those into new projects. We especially love working with businesses and organisations at the beginning of their brand marketing journey to develop comprehensive strategies that draw on our extensive experience across a range of industries and factor in leading practices.
We see a lot of briefs that request the full spectrum of marketing products; the straight-out-of-a-textbook, bee's knees approach to marketing. This may be a good approach - especially if you are made of money - but in reality there is no one-size fits all approach to marketing and not all tactics work for every business.
When we work with our clients to create a marketing strategy, we focus on the marketing tools that will kick goals whilst considering dedicated budgets. A deep dive into our client's industry, audience, competition, customer profiles and desired outcomes results in a resource that will guide future project plans, marketing briefs and creative direction.
Creative Strategy + Direction
If you already have a sound marketing plan but are looking for that extra 'wow' factor, a little creative direction may be just what you need. Building on your existing plan, we can enhance your strategy with a creative twist that weaves storytelling, technology, experience and design concepts into a unified approach that is unique to your brand.
Music events, product launches, seasonal campaigns, milestone celebrations etc. We've worked on numerous short-campaigns and know how to work to a tight deadline. We also know how to help our clients put together solid creative and marketing plans to enable smooth on-time campaign delivery, so when the curve balls come flyin' the timelines aren't shaken.
Long-term brand awareness campaigns require as much focus as their short term cousins. We develop long-term campaign strategies that are designed to measure success, adapt to changes in trends, build B2B and customer relationships and keep your content and messaging relevant.
Nailing the brief. This usually applies to the end result, but nailing actual brief creation is just as important. Well written creative briefs, that are clear, complete and contain all relevant technical requirements will save you time, money and frustration in the future. If you are finding it difficult to convey your project requirements, get in touch with Crackler. We can help draft briefs that will result in accurate quotes, minimal revisions and the feeling that everyone involved is on the same page.