Brand Design
Crackler is an Australian branding agency that specialises in brand strategy, brand design and brand refreshes.
Brands With Purpose
Crackler crafts brand strategies, visual identities and communication frameworks to position brands within the competitive landscape and increase connection with target audiences. We build brands that align with business objectives and deliver a competitive advantage.
Whether it be developing a new brand or revitalising a legacy brand, our team have extensive experience delivering exceptional outcomes across a variety of industries.
Brand Strategy
We help identify and develop a brand’s vision, purpose, values and personality. Our strategic process will identify how a brand will be positioned within the context of its market and how it will communicate with target audiences.
Crackler can assist with developing names for companies, products and services. We work closely with stakeholders to identify purpose and achieve tangible results.
Brand Identity
Much more than a logo, a Crackler brand identity package provides you with the resources to ensure your brand is promoted consistently across varied media, channels and marketing applications. We specialise in visual identity packages that include logos, marks, typography, colours, content libraries and application frameworks to guide future marketing initiatives.
Brand Communications
Crackler inspires connection through the development of a brand voice which communicates core values and personality, paired with a brand story to reflect the essence of the brand.
We help you to develop brand communication frameworks that will engage with target markets, inspire trust and ensure consistent messaging across varied channels.
Brand Guidelines
Consistency across internal and external brand communications is essential to build brand recall, trust and loyalty. Our brand guideline manuals encompass both style and story guides ensuring consistent delivery of brand message, campaign creative and design collateral.
We can provide brand guidelines with comprehensive brand asset libraries, through to digital marketing frameworks and creative direction to guide photography and video production.
