Australian Agricultural Company
Consultation, Design & Marketing Collateral
Crackler started working with AACo in 2018 on a brand re-positioning project. This involved working closely with marketing managers, brand managers and sales teams to redefine the brand direction and produce a cohesive collection of sales and marketing collateral positioned for a variety of consumer markets across the globe. Work included consolidating and developing the AACo. brand family, along with creating comprehensive brand guidelines, print and digital marketing assets, PoS materials, sales tools, premium packaging and merchandise.
Launching into luxury.
Established in 1824, the Australian Agricultural Company (AACo) is Australia’s largest integrated cattle and beef producer and is the oldest continuously operating company in Australia. Globally recognised as leaders in the industry, AACo. produce some of the highest quality, most sought-after beef and are preparing for a major push into luxury gastronomy market. A new marketing strategy requires strong, consistent branding and high-end design that reflects these luxe ambitions.
